It became known about the agreement, according to which IBM take over the Californian company Coremetricswhich deals with web analytics. The amount of the transaction was not disclosed, but it is known that it will be completed in the third quarter of this year.
IBM is interested in providing its clients with more detailed analytical information. Blue Giant has its own research department and the acquisition Coremetrics, which will fully merge into it, will significantly expand the possibilities and range of services provided.
“Through this acquisition, we expand our capabilities and provide customers with a better understanding of consumer behavior, we will be able to make accurate forecasts,” said Craig Hayman, general manager of the division IBM WebSphere.
Portfolio Coremetrics includes a variety of software used by thousands of companies around the world, including many world famous ones.