Sportswear. A brand born as a result of the cooperation of the company Adidas and renowned Japanese fashion designer Yoshi Yamamoto.
For the first time clothes under the brand Y-3 was introduced on October 8, 2002. The designer managed to create sportswear that can be used everyday, both in the gym and for everyday life. Consumers liked it and the project turned into a long-term collaboration. Presenting Y-3, Adidas entered a new, hitherto unclaimed market niche.
First monobrand store Y-3 opened in September 2004. Somewhat later, branded boutiques were opened in Tokyo and New York. Today, such stores are a common occurrence almost all over the world.
Y-3 refers to the direction Adidas Sport Style. This clothing is distinguished by the abundance of black with red elements and rare splashes of other colors. You can often see the red circle so dear to the heart of any real Japanese. In general, there is a style Y-3 something military, from samurai.
1 comment
Let this adidas brand with a Japanese shove something somewhere. For such prices, taking nondescript-looking shoes and clothes must be the last moron. Oh yes, now the scarier the more fashionable. Show-offs are the most expensive…. “I'm cool, I bought a T-shirt (!), T-shirt!!!!! for 14k rubles” ….. idiots.